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— Client Results

−61% acquisition cost. Measured, not claimed.

Every engagement below is a B2B or e-commerce client. Site build and paid traffic ran as one budget. These are the numbers that came out.

Medium shot of a laptop screen displaying a Google Ads dashboard with cost-per-click metrics and campaign performance charts, soft window light from the left, hands resting near the keyboard
Medium shot of a laptop screen displaying a Google Ads dashboard with cost-per-click metrics and campaign performance charts, soft window light from the left, hands resting near the keyboard
Overhead view of a desk with an analytics report printout, a trackpad, and a monitor showing an e-commerce conversion funnel chart, diffused daylight, clean workspace
Overhead view of a desk with an analytics report printout, a trackpad, and a monitor showing an e-commerce conversion funnel chart, diffused daylight, clean workspace
Close-up of a monitor displaying a Google Search Console organic sessions graph trending sharply upward over six months, cursor visible on screen, soft overcast light
Close-up of a monitor displaying a Google Search Console organic sessions graph trending sharply upward over six months, cursor visible on screen, soft overcast light
/ Three engagements

Comparable outcomes for comparable problems

B2B SaaS / Lead Gen
E-Commerce / Apparel
B2B Services / SEO

CPA dropped from $340 to $133

Conversion rate: 0.9% to 3.4%

Organic sessions up 4.2x in six months

A SaaS company running PPC to a legacy site converting at 1.1%. We rebuilt the landing architecture and restructured the campaign. CPA fell 61% in 90 days.

An apparel retailer spending $18k/month on ads to a site with a broken checkout flow. New build plus Google Shopping restructure tripled conversion rate in two months.

A managed-services firm with no organic presence. Site rebuild with structured SEO architecture plus content sprint. Sessions compounded month over month without paid spend.

Across all engagements

One budget. Site and traffic together.

−52%

3.1x

90 days

Average reduction in cost per acquisition across all PPC clients after site rebuild.

Median conversion rate improvement when paid traffic and site architecture are managed as one system.

Typical time to first measurable outcome — not a projected model, an observed average across completed engagements.

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